So Aston Martin is scuffling with Cygent sales. But that’s not because no body wants this overpriced small car. In actual fact, demand is higher than supply.

Well, a minimum of consistent with Aston Martin Boss Ulrich Bez it’s so. He says the Cygent is a luxury item, like a designer handbag or an eye fixed. People see it within the shops, specially as Aston has a store that sells Cygents at Harrods, they need it and that they get it. They don’t want to watch for it.

And that’s where the issue is. Aston doesn’t have enough Cygnet in stock to satisfy the demand. And that apparently put the shoppers off.

Despite this Aston goes to open a brand new Cygent shop in Parks Lane in London, and in addition introduce their first electric car base don it. That after all happens when Toyota get a hold of the electrical iQ.

via: Autocar