These days it doesn’t matter in case you are an important or a small car maker with tiny production volume, try to be found in the Chinese market.
The latest well-known brand to ascertain a base in China is the British sportscar maker Caterham. This could be the primary time the long-lasting Seven was sold in China and represents Caterham’s continuing expansion into new growth markets.
Courtenay Trading International (CTI) was appointed because the official Caterham importer in China and they’re going to launch six retailers in key provinces of China over the following year and is targeting initial sales of between 30 and 50 Sevens in its first year of operation.
The first Caterham cars will arrive in China from January 2012. The lineup includes all editions of 7 including Roadsport 120, Superlight 120, Roadsport 175, and the Superlight R300 and CSR 175. They’ll also investigate offering the Caterham-Lola SP/300.R in China afterward.
Caterham Cars’ International Business Manager, David Ridley, said: “We are engaged in a single of essentially the most exciting new chapters inside the Caterham Cars story and our entry into the Chinese market is another tangible sign of the way Caterham is striving to become a very global brand.”



July 21st, 2011
hudson
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