Mitsubishi has give you a brand new mid-term marketing strategy called “Jump 2013- where they’ll redirect their efforts towards fast-growing, emerging markets of electrical cars and on environmental initiatives. By reforming cost structure, Jump 2013 aims for “growth and a leap forward”.

The Japanese car maker has plans to launch electric-powered vehicles till 2015 to attenuate environmental impact. That features introduction of recent hybrid models for 2013 globally strategic models akin to compact cars and SUVs, for which high demand is predicted, especially in emerging markets. Both development process and product range shall be streamlined by discontinuing region-specific model production. An additional important model for Mitsubishi within the emerging markets is the brand new Global Small Car set for debut on the 2011 Geneva Motor Show.

The new policies increases FY2013 retail sales volume by 280,000 units over the FY2010 forecast. Unfortunately though, within the emerging markets which can be important to Mitsubishi there’s not much room for prime performance models. So don’t expect to look a brand new special edition of Lancer each year. I mean we must always just feel free they preserve making it! Also, don’t be surprised in the event that they announced a hybrid version of this rally-bred car.

MMC will strengthen its production capacity in emerging markets to reply to the diversity of growing demands in those regions. In Thailand, MMC will build a 3rd factory, making it the second one-largest exportation hub after only Japan; in China, MMC will strengthen production capacity by reinforcing a three way partnership with a native partner; and in Russia, MMC will start production of a brand new SUV. Simultaneously, production capacity at Japanese, US and European production hubs might be adjusted to focus on sales volumes. America hub will introduce a brand new model for both domestic and export sale. As for its European hub, MMC has decided not to introduce a successor to the region-specific Colt model. Finally, in Japan, MMC will proceed with a minicar three way partnership with Nissan to increase domestic production volume and streamline plant operations.

While the business environment is undergoing such substantial changes, MMC will make fundamental reforms in cost structure via a Cost Reduction Implementation Committee under the direction of the president. By measures such as counteraction of yen appreciation by expansion of overseas procurement, MMC targets a 90 billion yen decrease in FY2013 material costs over the FY2010 forecast. Together with global production expansion, MMC will also enhance efforts to sustain worldwide Mitsubishi brand quality level.

Alongside the ongoing business alliance with PSA Peugeot Citro-n, MMC has expanded its business cooperation with Nissan. MMC will act decisively to form alliances with potential business partners in individual project areas with foreseeable merits, to extend opportunities and strengthen profitability.

Through these efforts, FY2013 target sales are set at 2.5 trillion yen (FY2010 forecast: 1.9 trillion yen); operating income at 90 billion yen (FY2010 forecast: 45 billion yen); and net income at 45 billion yen (FY2010 forecast:15 billion yen). Resumption of dividends is concentrated by improvements in financial structure and bolstering of profit levels inside the planned period.